Commonwealth Bank’s campaign boosts home loans as mortgage rates rise


Image: Screenshot by TVC

The Commonwealth Bank, through M&C Saatchi, has launched a campaign to boost home loans as interest rates rise on the Reserve Bank’s measures to slow the economy.

The latest ad campaign champions the power of flexibility in home loans, including redraw and account offsetting capabilities.

The campaign spans TV, OOH, audio, social and display.

Jo Boundy, CommBank CMO: “The campaign aims to show homeowners that we’re here to help, whether that’s by offering a home loan with really flexible features that suits their needs, or by providing support during times when the… Unexpected happened.”

Richard Donovan, ECD of M&C Saatchi, said: “We’re really proud to celebrate the ups and downs of homeownership in all its glorious imperfection, with work that reflects Australians’ diverse journeys across the country.”

The next phase of the campaign includes two media partnerships with Nine and ARN.

The digital content-led partnership with Nine will focus on navigating the homeownership landscape and addressing some of the nuances of refinancing and investing.

This will be followed by a partnership with ARN where Amanda Keller and her co-hosts will talk about their home ownership journey.

You can find detailed information about the campaign HERE

The latest TVC:

Do you have anything to say about this? Share your views in the comments section below. Or if you have a message or suggestion drop us a message at [email protected]

Sign up for the AdNews newsletter, like us Facebook or continue to follow us Twitter for breaking stories and campaigns all day long.


Comments are closed.